The Profit First Prophet

Privacy Policy

The Profit First Prophet Pty Ltd ACN 642 686 075 (‘Us’, ‘We’, ‘Our’) place great importance on protecting the privacy of individuals and We take all reasonable steps to ensure personal information is protected from misuse and unauthorised disclosure.

In this Privacy Policy, the terms ‘You’ and ‘Your’ refer to users of Our website www.theprofitfirstprophet.com (‘Website’) and subscribers of The Profit First Profit platform and The Profit First Profit software as a service (‘Platform’).

This Privacy Policy describes Our practises in collecting, using, disclosing, retaining and protecting the information that We collect or Our service providers collect when You visit the Website or You become a subscriber.

It is Our intention to always comply with the Privacy Act 1988 (Cth)(‘Act’) including the Australian Privacy Principles (‘APPs’).

This Privacy Policy uses definitions of ‘Personal Information’ and ‘Sensitive Information as described in the Act.

1. Collection of Information

• a. Personal Information is information We hold which is identifiable as being about You. This information includes information such as Your name, address, email address or any other type of information that can reasonably identify an individual, either directly or indirectly.
• b. We collect and store the Personal Information that You provide to Us directly or give to Us in other forms.

2. How We collect Your Personal Information

• a. Generally, We will collect Personal Information:
• i. from You directly when You provide Your details to Us; and
• ii. from You indirectly through emails, forms, face-to-face consultations, mailing list subscriptions, registration and attendance at seminars, business cards and telephone conversations and through use of the services and facilities available through Our Website and social media channels.
• b. Additionally, We may also collect any other information You provide while interacting with Us, either electronically or in person.:
• c. We will collect and use Personal Information with Your consent for a specific purpose and any data collected will be to the extent necessary and not excessive for its purpose. We will also process Personal Information if it is necessary for Our legitimate interests or to fulfil a contractual or legal obligation.
• d. We do not collect or process any Personal Information from You that is considered ‘Sensitive Information’ under the Act or the European Union General Data Protection Regulation (‘GDPR’) (if applicable).
• e. You must not provide Us with Your Personal information if You are under the age of 18 without the consent of Your parent or guardian. We do not knowingly collect or process the Personal Information of persons under the age of 18.
• f. By providing Us with Personal Information, You consent to the supply of that information subject to the terms of this Privacy Policy.

3. How We use Your Personal Information

• We may use Your Personal Information with Your consent for a specific purpose as set out in this Privacy Policy, including, but not limited to:
• a. conduct Our business and provide You with Our products and services;
• b. provide, market, develop and research Our products and services;
• c. communicate with You to provide or promote Our products and services;
• d. purchase goods or services;
• e. carry out identity verification;
• f. help Us manage and enhance Our business, products and services;
• g. protect Our rights, privacy, safety, or property, and/or that of Our affiliates, You, or others;
• h. comply with Our legal obligations;
• i. for a related purpose, where the individual concerned would reasonably expect Us to use it for that related purpose;
• j. communicate with You by a variety of measures including, but not limited to, telephone, email, sms or mail;
• k. investigate complaints;
• l. present You with personalised offers;
• m. provide You with the opportunity to review Our products and services;
• n. provide You with information, updates, offers or advertising relating to Our products or services; or
• o. screen for potential risk or fraud (and to assist regulators, trade bodies and law enforcement agencies in relation to the same).
• If You withhold Your Personal Information, it may not be possible for Us to provide You with Our products and services or for You to become or remain a subscriber.

4. Sharing of Your Personal Information

• So that We can provide You with Our products and services, We have to share some Personal Information with trusted third parties. We do not sell Your Personal Information but We may share Your Personal Information as follows:
• a. Employees, contractors and related entities, existing or potential agents or business partners
• b. Third party service providers
• We rely on the services of third party service providers to conduct Our business. Our core service providers include (without limitation) IT service providers, data storage, web-hosting and server providers, debt collectors, data analytics providers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators.
• For example, purchases from Us may be completed using:
• i. Ignition: You can read more about how Ignition uses Your Personal Information here: www.ignitionapp.com/privacy;
• ii. Stripe: You can read more about how Stripe uses Your Personal Information here: https://stripe.com/en-au/privacy; and/or
• iii. Ontraport: You can read more about how Ontraport uses Your Personal Information here: https://ontraport.com/legal.
• We may use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses Your Personal Information here:
• www.google.com/intl/en/policies/privacy/. You may opt-out of Google Analytics here:
• We may also use Calendly for scheduling and fee collection purposes. You can read more about how Calendly uses Your Personal Information here: https://calendly.com/privacy
• We may use email service providers to manage Our mailing list and send out newsletters etc. You may unsubscribe from receiving Our marketing material by following the links at the bottom of Our marketing emails. Other types of emails, such as transactional, relational, and other emails related to certain service functions will not have an opt-out option as they are necessary for the use of the services.
• c. With regulators and law enforcement agencies when required to do so by law
• We may from time to time need to disclose Your Personal Information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, in the course of a legal proceeding or in response to a law enforcement agency request.
• d. When We think it is reasonably necessary to protect You or Our business
• In the unlikely event that We are the subject of attempted criminal activities, We will take all reasonable steps to protect You and Our business but sometimes We may need to share Your Personal Information where We think it is reasonably necessary to:
• i. detect, monitor, investigate or prevent any suspected illegal activities, fraud or security issue;
• ii. enforce Our terms and conditions and to protect Your and Our rights and property; and/or
• iii. investigate and defend any third party claims or allegations.
• e. As part of a business sale or purchase, merger or reorganisation
• Although We have no current plans to do so, if there is a change of control in Our business or a sale or transfer of business assets, We reserve the right to transfer to the extent permissible at law Our user databases, together with any personal information and non-personal information contained in those databases.
• When We share Your Personal Information We take all steps required by law to ensure that it remains secure.

5. Opting Out

• a. As described section 4b above, You can always ask Us or third parties to stop sending You marketing communications.
• b. Where You opt out of receiving marketing messages, this will not apply to Personal Information You provided to Us as a result of a product/service purchase, product/service experience or other transactions.
• c. If you choose to object to the communications, unsubscribe or withdraw Your consent, this will not make Our processing of Your Personal Information before you withdrew your consent unlawful.

6. Security of Your Personal Information

• a. We are committed to ensuring that the Personal Information You provide to Us is secure.
• b. In order to prevent unauthorised access or disclosure, We have put in place reasonable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
• c. The transmission and exchange of information is carried out at Your own risk.
• d. We cannot guarantee the security of any information that You transmit to Us or receive from Us.
• e. Although We take measures to safeguard against unauthorised disclosures of information, We cannot assure You that Your Personal Information that We collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

7. Personal Information retention

• a. We will not keep Your Personal Information for longer than is necessary by law or for the purposes described in this Privacy Policy.
• b. At the end of the retention period, Your Personal Information will either be completely deleted or anonymised so that it can be used in a non-identifiable way for statistical analysis and business planning.

8. Access to Your Personal Information

• a. You may request details of Your Personal Information that We hold in accordance with the provisions of the Act.
• b. If You would like a copy of the information which We hold about You or believe that any information We hold on You is inaccurate, out of date, incomplete, irrelevant or misleading, please contact Us using the details set out in the ‘Contact Us’ section of this Privacy Policy. We will respond to Your request as soon as reasonably practicable. We may ask You to verify Your identity before acting on any of Your requests.
• c. We reserve the right to refuse to provide You with information that We hold about You in certain circumstances set out in the Act or any other applicable law.

9. Your rights under GDPR (if applicable)

• a. We comply with Your rights under the European Union General Data Protection Regulation (‘GDPR’) (if applicable) as to how Your Personal Information is used and controlled if You are an individual residing in the European Union.
• b. If You are a European resident, You have the right to access the Personal Information We hold about You and to ask that Your Personal Information be corrected, updated, or deleted. If You would like to exercise this right, please contact Us using the details set out in the ‘Contact Us’ section of this Privacy Policy. We may ask You to verify Your identity before acting on any of Your requests.
• c. Additionally, if You are a European resident We note that We are processing Your information in order to fulfil agreements We might have with You, or otherwise to pursue Our legitimate business interests listed above. Additionally, please note that Your information will be transferred outside of Europe, including Australia.

10. Complaints

• If You have any complaints about Our privacy practices, please feel free to send the details of Your complaints using the details set out in the ‘Contact Us’ section of this Privacy Policy. We take complaints very seriously and will respond as soon as reasonably practicable.

11. Changes to Privacy Policy

• We may modify this Privacy Policy at any time, in Our sole discretion, and all modifications will be effective immediately upon providing the modifications to You or posting the modifications on Our Website.
• Continuing as a subscriber or continued use of the Website will constitute Your acceptance of the modified Privacy Policy.

12. The Website

• Generally, when You visit the Website, We may automatically collect certain information about Your device, including information about Your web browser and some of the cookies that are installed on Your device. We may also collect information about the individual web pages or products that You view and information about how You interact with the Website.
• a. Web Browser
• When You visit the Website, We may collect certain information such as Your web browser, IP address, time zone, the date and time of Your visit, the pages viewed and information downloaded etc. This information is used in an aggregated manner to analyse how people use the Website such that We can improve Our service and to assess the success of Our marketing and advertising campaigns.
• b. Cookies
• From time to time cookies may be used on the Website. Cookies are very small files which a website uses to identify You when You come back to a website and to store details about Your use of the website. Most web browsers automatically accept cookies but You can choose to reject cookies by changing Your browser settings. However, this may prevent You from taking full advantage of the Website. The Website may from time to time use cookies to analyses website traffic and help Us provide a better visitor experience.
• c. Using pixel tags, web beacons, clear GIFs or other similar technologies
• We may from time to time use pixel tags, web beacons, clear GIFs or other similar technologies in connection with some website pages and HTML formatted e-mail messages to, among other things, measure the success of Our marketing campaigns, and compile statistics about website usage and response rates.

13. Third party sitesicy

• The Website or the Platform may, from time to time, have links to other websites not owned or controlled by Us. These links are meant for Your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that We are not responsible for the privacy practices of other such websites. We encourage Our users, when they leave the Website or the Platform, to read the privacy statements of each and every website that collects Personal Information.

14. Contact Us

• Should You have other questions or concerns about our Privacy Policy, please contact Us at:
• The Profit First Prophet Pty Limited
• Address: PO Box 547, Sutherland, NSW, 1499
• Email: craigm@theprofitfirstprophet.com

Last updated November 2022